英语周报2021~2022学年高一新课程综合能力测试3答案

英语周报2021~2022学年高一新课程综合能力测试3答案

No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.

Let’s take a man we’ll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn’t make the bricks for his house, cut his trees into boards, make the plows(犁), or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.

Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.

How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.

Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.

A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people’s attention.

A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this earliest form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today’s world.

1.What probably led to the start of advertising?

A．The discovery of iron.

B． The specialization of labor.

C．The appearance of new jobs.

D．The development of farming techniques.

2.To advertise his plows, Mr. Plowright ________.

A．praised his plows in public

B．placed a sign outside the shop

C．hung an arrow pointing to the shop

D．showed his products to the customers

3.The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to ________.

A．explain the origin of advertising

B．predict the future of advertising

C．expose problems in advertising

D．provide suggestions for advertising

4.In ancient Egypt, a crier was probably someone who ________.

A．owned a ship

B．had the loudest voice

C．ran a shop selling goods to farmers

D．functioned like today’s TV or radio commercial

5.The last two paragraphs are mainly about ________.

A．the history of advertising

B．the benefits of advertising

C．the early forms of advertising

D．the basic design of advertising

英语周报2021~2022学年高一新课程综合能力测试3答案试题答案

1.B

2.B

3.A

4.D

5.C

【解析】什么是广告，广告的目的是什么？它最早是怎么开始的呢？让我们读文章去了解一下吧。

1.答案：B　细节理解题。从文章第一段“No one knows for sure…did certain kinds of work better than others did them.”可知劳动专业化促使广告的产生，故答案为B项。

2.2】答案：B　细节理解题。从文章第四段中的“then he put up a sign outside the shop to attract customers”可知，Mr.Plowright放了一块指示牌在外面以吸引顾客，所以选B项。

3.3】答案：A　推理判断题。从第五段中的“Many historians believe that the first outdoor signs were used about five thousand years ago.Even before most people could read，they understood such signs.”可知，作者举这两个例子是为了简述广告的起源，所以答案选A项。

4.4】答案：D　推理判断题。从全文最后一段中的“His job was，in other words，not too different from a TV or radio commercial in today’s world.”可知，古代埃及的crier如同现代社会电视和广播中的商业广告，所以答案选D项。

5.5】答案：C　段落大意题。从最后两段中的“A medium，in advertising talk，is the way you communicate your message.”和“A crier，in the historical sense，is not someone who weeps easily.”可知，最后两段主要讨论了早期商业广告的形式，所以选C项。

疑难词汇解读

1．concept n．概念；观念

At the time，I thought that the whole concept of cloning was immoral.那时，我认为所有关于克隆的想法都是不道德的。

2．originally adv.本来，原来

The store was originally quite small.这家店原来非常小。

长难句子分析

That led to the concept of specialization，which means that people would specialize，or focus，on doing one specific job.

分析：本句为复合句。主句是That led to the concept of specialization，定语从句为which means that people would specialize，or focus，on doing one specific job。同时定语从句中又包含宾语从句that people would specialize，or focus，on doing one specific job。

句意：那就导致了专业化这个概念的产生，这意味着人们会专门研究或者说关注某个特定的工作。

Little Tommy was doing very badly in math. His parents had tried everything—tutors, cards, special learning centers—in short, everything they could think of. Finally they took Tommy to a catholic(天主教的) school.

After the first day, little Tommy came home with a very serious look on his face. He didn’t kiss his mother hello. Instead，he went to his room and started studying. Books and papers were spread out all over the room and little Tommy was hard at work. His mother was surprised. She called him down to dinner and as soon as he finished eating, he went back to his room, without a word. In no time he was back hitting the books as hard as before. This went on for some time，day after day while the mother tried to understand what was happening.

Finally, little Tommy brought home his report card. He quietly put it on the table and went up to his room and hit the books. His mom looked at it and to her surprise，little Tommy got an A in math. She could no longer hold her curiosity. She went to his room and asked, “Son, what was it? Was it the nuns(修女)? ”

Little Tommy looked at her and shook his head, “No. ”

“Well then,” she asked again，“WHAT was it?”

Little Tommy looked at her and said, “Well, on the first day of school, when I saw that man nailed(钉) to the plus sign, I knew they weren’t joking. ”

1.Tommy’s mother felt surprised that his son____.

A. was still the same as usual

B. ate so much at dinner

C. kissed her hello after school

D. worked hard but said little

2.The underlined phrase “hitting the books” means “_______” in Chinese.

A. 用功 B. 捶书 C. 发泄 D. 振作

3.The last sentence in the passage shows that____.

A. Tommy felt sorry for the man

B. Tommy was afraid of being nailed

C. Tommy didn’t like the plus sign

D. Tommy liked playing jokes on others

4.From the passage, we can infer that____.

A. teachers should be strict with their students

B. mistakes might do good sometimes

C. a catholic school is much better than other ones

D. nuns are good at helping children with their math

5.“Well, on the first day of school, when I saw that man nailed to the plus sign, I knew they weren’t joking.” We know that “the man” here is_____________

A. one of Tommy’s classmates B. a nun

C. Jesus Christ (耶稣基督) D. a teacher

英语周报2021~2022学年高一新课程综合能力测试3答案试题答案

1.D

2.A

3.B

4.C

5.B

【解析】

试题分析：本文叙述了Tommy学习一直不用功，其父母想尽了一切办法都不奏效，最后将他送进了一所天主教的教会学校。当他看见有人钉钉子，Tommy是担心学习不用功会被钉在十字架上。一改自己原来不好学的不良习惯，很快就把数学成绩赶了上去。可见，误解有时也可以起到好的效果

1.D细节理解题。根据After the first day, little Tommy came home…didn’t kiss his mother hello…was hard at work…without a word. 可知小汤姆学习刻苦但是在家的话语很少，故选D。

2.A细节理解题。根据文章大意和Finally, little Tommy brought home his report card. He quietly put it on the table and went up to his room and hit the books这个句子的语境，可知hit the books的意思是“用功”。故选A。

3.B细节理解题。根据Tommy学习一直不用功，但自从进了这所catholic school之后，情况就不一样了——整天都发狠读书，结果数学考试也得了A。这是为什么呢？文章在最后道出了其原因：Well, on the first day of school, when I saw that man nailed (钉) to the plus sign (加号), I knew they weren’t joking. 由此可知，Tommy是担心学习不用功会被钉在十字架上。故选B。

4.C细节理解题。根据Tommy把the man nailed to the plus sign误解为“学习不用功的结果”，从而一改自己原来不好学的不良习惯，很快就把数学成绩赶了上去。可见，误解有时也可以起到好的效果。故选B。

5.B 推断题。根据最后一段提到Well, on the first day of school, when I saw that man nailed(钉) to the plus sign, I knew they weren’t joking.小汤姆讲出其中的原因，上学的第一天看到一个男人被钉在十字架上，我知道他们不是在开玩笑的，故选修女们所说的话，故选B项。

考点：故事类阅读。

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