英语周报八年级上册什西师范大学刘永俊2023-2024

英语周报八年级上册什西师范大学刘永俊2023-2024

Endless playing of songs like All I want for Christmas in shops during the festive season doesn’t just drive us mad —the songs also make us more careless with our money, research has warned.

While repeated performance of Jingle Bells may seem like an innocent attempt to raise customers’ spirits during the nightmare of Christmas shopping, the songs also have a more delicate impact.

“Background music, or “Muzak”, can be used by marketers to impose cultures —such as the commercialization of Christmas— onto consumers and influence their behaviour,” experts said.

Dr. Alan Bradshaw of Royal Holloway, University of London, said, “Festive jingles are force-fed to Christmas shoppers in a bid to change their mood, influence their sense of time and what sort of products they buy. In other words, this is an attempt to control your shopping habits in a way that you might hardly be aware of.”

“Often we are told that we have the freedom to choose where we want to shop, but during Christmas the use of music in this way is so common that our freedom to choose disappears.”

Dr. Bradshaw and Prof Morris Holbrook of Columbia University examined the phenomenon and found that retailers often “dumb down” the music played in shops to relax customers, meaning it is easier to control their behaviour.

It is thought that slowing down the rhythm of music in shops can trick customers into thinking less time has passed, and therefore spend more time examining the shelves, for example.

Some providers of background music have been known to promote their services by claiming they can boost profits by controlling the behaviour of customers.

“A common trick is to take a popular current song and record an instrumental version which can be slowed down or sped up at different time of the day to influence behaviour in different ways,” Dr. Bradshaw said.

Background music is often classed as “Muzak” in honor of the Seattle-based company which began producing its soft-sounding melodies in the 1930s.

1.According to Dr. Bradshaw, in what ways does Christmas music influence customers?

①their mood ②their income ③their sense of time ④ the sort of products they buy

A.①②③ B.①③④ C.②③④ D.①②④

2.Shopkeepers slow down the rhythm of music in shops to ___________.

A. let customers spend more time shopping

B. make customers and sales assistants relaxed

C. let customers enjoy the beautiful music

D. help customers find what they really want

3.What kind of music is now often adapted to influence customers in shops?

A. Classical music B. Popular modern songs. C. Folk songs. D. Jazz music.

4.What is the best title of the passage?

A. Music makes happy Christmas

B. Christmas “Muzak”

C. How to make Christmas music?

D. Christmas music makes us spend more

英语周报八年级上册什西师范大学刘永俊2023-2024试题答案

1.B

2.A

3.B

4.D

【解析】

试题分析：文章介绍了一项研究发现，商店里面播放的圣诞音乐可以影响人们的情绪，对时间的感觉和他们买的东西的种类。如果店主放慢音乐的节奏可以让顾客花更多时间购物，最终的目的是让顾客多花钱。

1.

2.

3.

4.

考点：考查社会现象类短文

Like any good mother, when Karen found out that another baby was on the way, she did what she could do to help her 3-year-old son Michael prepare for it. She and her husband found out that the new baby was going to be a girl. Day after day, night after night, Michael sang to his sister in his mom’s tummy(肚子).

Finally, Michael’s little sister was born. But she was in a very serious condition. The doctor told the parents there was very little hope. They kept the baby girl in the ICU(重症室). Karen was so sad. She decided to say goodbye to the baby. Michael, however, kept asking his parents to let him see his sister. “I want to sing to her,” he would say. Finally Karen decided to take Michael to his sister. This might be the last time he saw her alive.

Michael looked at his baby sister. After a moment, he began to sing. In the lovely voice of a 3-year-old, Michael sang: “You are my sunshine, my only sunshine. You make me happy when skies are gray.” Suddenly the baby girl seemed to be better. Her heart beat well little by little.

“Keep on singing, Michael,” encouraged Karen with tears in her eyes. “You never know, dear, how much I love you, please don’t take my sunshine away.” As Michael sang to his sister, the baby’s breath(呼吸) became smooth.

After a few days, the little girl was well enough to go home. The doctors called it a miracle(奇迹).

1.What can we learn from the first paragraph?

A. Michael didn’t like his little sister at all.

B. Michael didn’t want to accept his new sister.

C. Karen wished that the baby would be a boy.

D. Karen helped Michael prepare for the change.

2.What happened to Michael’s little sister after she was born?

A. She was very healthy.

B. She was seriously ill.

C. She was born to be blind.

D. She was crying all the time.

3.Why did Karen decide to take Michael to see the newborn baby?

A. The doctor asked her to do so.

B. She thought he might be able to save the baby.

C. She wanted to know what Michael would do for his sister.

D. She thought it might be his last chance to see his sister.

4.The writer tells us the story to show_____.

A. the power(力量) of science

B. the miracle (奇迹) of doctors

C. the power of love

D. the miracle of a mother

英语周报八年级上册什西师范大学刘永俊2023-2024试题答案

1.D

2.B

3.D

4.C

【解析】

试题分析：本文是一篇记叙文，记叙了一位母亲怀孕以后让她的儿子经常给肚里的小妹妹唱歌，小女孩出生以后情况很不好，医生都宣布小女孩病危了，但是小男孩坚持要给妹妹唱歌，结果出人意料，小女孩听到歌声竟然奇迹般地活了下来，是他哥哥的歌声挽救了她的生命。

1.

2. she was in a very serious condition. The doctor told the parents there was very little hope. They kept the baby girl in the ICU(重症室).可知Michael的小妹妹在她出生后病得很严重。

3. Karen decided to take Michael to his sister. This might be the last time he saw her alive.可知Karen决定带Michael去看新出生的婴儿，是因为她认为这可能是他最后的机会看到自己的妹妹了。

4.

考点：考查故事类阅读

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